Orange Shots
Orange Shots powered by Blyk Media will be commercially available from 1st February with full service via Unanimis in the UK, for brands who would like to communicate with 100,000 customers through an interactive SMS/MMs mobile advertising service. It also provides services of consulting, creative support, reporting and analysis tools for brands. Orange says that new profiles and customer sections will quickly follow.
Orange Shots will facilitate the brands to make highly demanding advertising campaigns by keeping customers interests and preferences in mind. Orange Shots will allow these companies to benefit from customers through real time conversation, highly targeted audience base, build strong relationship, high response rates, strong returns on investment and great viral potential. In a result customer will also get back the various benefits including exclusive news and gossip, amusing and entertaining content, film and games previews, and up to date sports information.
The customer and brand satisfaction is important for Orange as it provide the opportunity to opt out at any stage and maintain the privacy of customer’s data. By working with Blyk, Orange is able to offer consumers propositions unseen before in the UK market place. “Orange Shots will transform mobile advertising as we know it,” says Marc Overton, VP of Wholesale, Business Development and Partnerships for Orange UK. It’s a win-win for brands, as well as our customers, with advertisers continually seeking new and innovative ways to engage with consumers, and our customers getting rewarded with access to exclusive, interactive content and offers, knowing that they’re tailored specifically to them and their interests.”
Brands will be able to use Orange Shots to interact with selected audience from Orange’s Monkey tariff, the only Pay As You Go package for the UK market that offers free music and texts to customers.
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