The software technology is taking strides in developing new apparatus and tools to improve the facilities being provided and also to solve the problems that continually prop up time and again.

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Facebook and McAfee have joined hands to provide their valued customers online security. Social networking site users will be benefiting the most by this new cleanup service. McAfee Internet has closed a very positive and beneficial deal with Facebook. According to details made available, Facebook’s users, now totaling around 400 million will have the option to download a six month trial purchase of McAfee’s Internet Security Suite. This system protects computers from bugs and viruses that are encountered and are picked up when users surf casually through almost unlimited social networks.

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The new campaign of T.G.I. Friday’s restaurant chains have shown a very enthusiastic fan called Woody. Now if you sign up under Woody you get to have their special treat of Jack Daniel’s Grill Sandwich and Jack Daniel’s Burgers. But it is only after Woody makes around 500,000 fans in Facebook by September end.

This will indeed get T.G.I. Friday’s restaurants go soaring in popularity. This is one of the marketing campaigns of T.G.I. chain but then again who can resist them with the awesome quality of food and tasty treats that you have.

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We have been hearing about it nearly for the past three years, as it’s in stealth development and now quite staggeringly they have launched it right at the when things are changing quite dramatically on the web scene. Well, we are talking about Topsy search engine

Alta Vista was a search engine that determined web page relevance for some query and then came the time when web began to be viewed as the documents network with Google. And right now almost all the search engines are trying to analyze linking approach all over the web.

If there are more links for a web page, it begins to get more influence and gets more attention than the pages that are involved in this competition of attention. As Jeff Jarvis has previously said that links would serve as a currency in the coming online world and it’s proving true right now, as they serve to build branding, granting authority and equaling value.

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During the last two months, Facebook has redesigned almost each and every part of their site, and things are still being changed as the social networking site has come up with a new design of its third-party application directory along with the new interface. In this new app directory different Facebook-verified applications have been flagged in a lot clearer way and it is lot easier now to avoid those full of bugs apps that Facebook users have rejected so far. Similarly, there is more efficient interface to browse apps and now there are only seven categories instead of the previous 22 categories. A new ticker to know about the apps which your friends are using, and external apps listings with Facebook Connect integration are two other new and neat features. It’s, indeed, a better demonstration of verified applications with a smaller number of categories.

Facebook has just introduced a new annual apps verification program and these verified apps have undergone through this program. These applications have been checked whether they are according to the set standard for their content as well as API usage. Those applications which get verification are ticked with green and an outsized badage goes on their description pages. This move also allows the verified applications to get a lot more exposure in the app directory, as they are provided in the featured section that is available at the top of other given applications in every category.

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According to Facebook CEO Mark Zuckerberg, there is no desperate need to raise capital for the company, but they are planning for long term to take the company into public.

He insisted that this investment will provide just serve as a shock absorbing tool for the innovation in the coming times and in the stories about the talks with big companies have nothing new in them.

“If some investment is being made on some good terms, it will definitely be considered, and it will be used only for the reason that it will provide us some more buffers in the coming days,” Zuckerberg says in an interview with the Reuters.

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According to Google’s co-founder Larry Page, Google is falling behind to micro-blogging site in offering real time info for increasing web users’ demand.

However, Eric Schmidt, Google’s CEO says that they are looking for becoming a partner of the micro-blogging site.

We know well what happens in the world of social networking whenever some new site emerges, as it’s not a skeleton in a closet that what Facebook did with MySpace and now what Twitter is going to do not only against Facebook or even many other bigwigs of the web seem somewhat dazed with its rapid success. There were rumors that aside from many other big players of the tech world, Apple also wanted to acquire the micro-blogging site, but up till now none seems to succeed in these efforts.

Why everyone wants to acquire the Twitter, I think it’s not hard to find at all, as it has emerged as the third most visited social networking site in the United States in a very short span of time.

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There was much fuss about their arrival, but it wasn’t certain when. However, now the developers need not to wait anymore, as Facebook has confirmed that its Verified Apps are almost done and they will soon be available to the masses.  The Verified Apps initiative was first announced last year and now developers have been notified that the approved applications will soon be marked with green aside from their names right from tomorrow.

This Verified Apps program designed to highlight the prominence of Facebook Platform that had to face some problems previously because of good and bad application difference. To participate in the program, developers have to pay $375/year fee and they were assigned a badge in return which they can use to motivate users’ trust. Similarly, in application directory they got priority placement.

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Facebook has decided to lay bare its website core to third party developers. This move from social networking site was quite surprising for many as a large number of API of the social networking sites will get bare.

Wall Street Journal says that the move will allow web developers to develop new services if they are allowed to access user’s feeds like notes, videos and comments that are used on the site.

Currently, applications can be created for the site, but now developers will use stringent programming service of the site and it will be converted into standard of an open technology.

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This social utility has quickly taken over the Social Networking space and provides a secure environment for people to interact with family, friends and others in the most efficient manner possible. The common belief now is that it will soon leave MySpace behind.

Facebook currently has around 200 million active users, with 100 million users logging on each day, and boasts of annual revenue to $150 million.  These figures and an unbelievable 25 million user groups say a lot about the huge potential for marketing Facebook holds.

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It was in 07 when Facebook Ads was launched to provide a better and effective way to various businesses and brands for a nice representation on Facebook and communicate with other FaceBook users. But now (according to a reliable source) these pages are being significantly redesigned.

Nowadays you will find innumerable pages that seem to highlight several many brands.  These pages can be set up for free and then sales team of the site supports the brands to purchase these ads that point to the pages.

Those users who visit these pages also get familiarity with the brands and sometimes leave a wall comment as well.

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Finally! The Facabook application on iPhone has been upgraded from 2.0 to 2.1. It has been a long awaited upgrade.

It is said that this upgraded application version will save the application from crashing. Initially the launch of Facebook application 2.0 was acclaimed a lot. But soon, it was discovered that the application failed to work properly.

Facebook is an iPhone specific portal that can be easily accessed from iPhone. It was supposed to be a useful and quick portal, which it did not prove to be. Users were sick and tired of troubles faced from the applications.

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