AMD states that it prefers to look to machines like the MacBook Air for inspiration instead of griping the field already dominated by tiny PCs like Asus’s Eee PC line-up that has been powered by Intel Atom chips.

AMD’s CEO, Dirk Meyer says: “We are thinking about PC form factors and somewhat ignoring the netbook phenomenon right now.

Meyer’s colleague Bahr Mahony, who is a laptop-specialist, says: “A fairly large number of people are not contended with the experience they have on these mininotebook platforms.”

The recent reports about unsatisfied customers returning netbooks in a large numbers explain about the need to plan ahead and target the market for machines that have appealing prices with a decent level of computing power.

The MacBook Air is a nice example in this connection, as it relied on integrated Intel graphics at first iteration, whereas in the second a significantly powerful Nvidia powerful option was introduced to better serve Apple’s customers.

But, instead of building such boutique-style computers housing new AMD chips, sellers like to have a non-Intel route to target the middle ground at a price quite comparable to the pricy of the netbooks.