The report suggests that nearly £100m to be spent this year for online Christmas day shopping, while people spent around £84m for the same day previous year.
Some well known High Street stores like Marks & Spencer have started their online sales.
Marks & Spencer has launched its Christmas Day online sale in which over 50% saving is being offered to most of its products.
PricewaterhouseCoopers study suggests that almost 82% retailers will offer promotional goods or sales for the eve.
This Christmas day shopping trend has been criticized by Bishop Stephen Lowe who called that trend quite sad and an indicator for society’s wrong priorities.
On the other hand, Debnhams offers the biggest sale, as it announces to cut 70 percent price cut at its all stores. The sale will start at 0700GMT on Dec. 26.
Tesco also made similar statement for the biggest sale ever that will be started on Dec. 26.
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