Adobe, Microsoft, and Intel will develop a video and photo authentication standard

A consortium of IT companies, joined by Adobe, Microsoft, Intel, Twitter, Sony, Nikon, BBC and Arm, intends to introduce a photo and video authentication standard in the coming years that will prevent the spread of false information on the global network. The mechanism will predictably be based on blockchain technology.

According to the Nikkei Asian Review, the industry consortium has already been named the Coalition for Content Provenance and Authenticity (C2PA). Adobe, a developer of popular photo and video applications, expects elements of its authentication mechanisms to appear as early as this year. In a couple of years, there will be a ready ecosystem that will allow to control the authenticity of photo and video materials at all stages of their life cycle.

As we know, modern neural networks enable the creation of plausible videos that can be used to spread false information, and the average user does not always have enough experience to unmask a forgery. A coalition of companies is about to develop a technical standard that will ensure that photos and videos are not tampered with using distributed registry technology, better known as "blockchain." Adobe has been working on the problem for two and a half years, and much work remains to be done before all platforms can adopt effective authentication mechanisms.

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