Apple acquires AI Music, a startup that generates music using artificial intelligence
Apple bought the British startup AI Music, whose technology uses artificial intelligence algorithms to generate individual music that corresponds to users' requests, scope of application and other parameters. The technology can be used in various Apple services.
Bloomberg reports this, citing anonymous sources "familiar with the matter." AI Music is a London-based company founded in 2016 with more than two dozen employees. The deal was closed just a couple of weeks ago.
The technology developed by the startup allows the creation of soundtracks using free publicly available music processed by algorithms of the artificial intelligence system. The main task is to create "dynamic" soundtracks, which change depending on interaction with users. For example, the music can change according to the atmosphere of a game scene or depending on the intensity of the user's workout at the gym.
AI Music's LinkedIn page states that the startup's main goals are to allow users to choose the music they want and to create audio tracks according to audience requests. The startup has previously made deals with advertising agencies to create tracks that provide better engagement - differentiated audio tracks for different audiences.
Although the deal is not large-scale, it is one of the few acquisitions Apple has made this year. It is known that not so long ago the company bought another music startup Primephonic, which was a streaming service for playing classical music. It is expected that this year Apple will integrate it into its own service Apple Music.
It is known that in 2021 Apple markedly reduced the cost of acquiring promising companies. According to documents made public in October, only $33 million is allocated for payments on related deals. This is incomparably less than the $1.5 billion spent in 2020 and $624 million in 2019. Translated with www.DeepL.com/Translator (free version)
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