Apple acquires AI Music, a startup that generates music using artificial intelligence

Apple bought the British startup AI Music, whose technology uses artificial intelligence algorithms to generate individual music that corresponds to users' requests, scope of application and other parameters. The technology can be used in various Apple services.

Bloomberg reports this, citing anonymous sources "familiar with the matter." AI Music is a London-based company founded in 2016 with more than two dozen employees. The deal was closed just a couple of weeks ago.

The technology developed by the startup allows the creation of soundtracks using free publicly available music processed by algorithms of the artificial intelligence system. The main task is to create "dynamic" soundtracks, which change depending on interaction with users. For example, the music can change according to the atmosphere of a game scene or depending on the intensity of the user's workout at the gym.

AI Music's LinkedIn page states that the startup's main goals are to allow users to choose the music they want and to create audio tracks according to audience requests. The startup has previously made deals with advertising agencies to create tracks that provide better engagement - differentiated audio tracks for different audiences.

Although the deal is not large-scale, it is one of the few acquisitions Apple has made this year. It is known that not so long ago the company bought another music startup Primephonic, which was a streaming service for playing classical music. It is expected that this year Apple will integrate it into its own service Apple Music.

It is known that in 2021 Apple markedly reduced the cost of acquiring promising companies. According to documents made public in October, only $33 million is allocated for payments on related deals. This is incomparably less than the $1.5 billion spent in 2020 and $624 million in 2019. Translated with www.DeepL.com/Translator (free version)

It might be interesting

Microsoft wants women to start playing Xbox

A report, from Gannett news service, says that Microsoft is recruiting women to give Xbox parties to women so they may tend to play Xbox games. Well, a nice way to brand Xbox in a huge potential market?

Google Earth to offer inside imagery!

Google well-known digital globe application Google Earth will soon offer new imagery that is being got from inside buildings. This new layer will provide ultra-high resolution artwork photos to the viewers from places like Prado Museum in Spain.

Apple has officially unveiled the iOS 16 operating system

The American corporation Apple held a traditional conference for developers WWDC 2022. The main event of this conference was the presentation of a new operating system for mobile devices - iOS 16.

Super Talent’s Latest Developments

If you have been looking for something that is totally unique and caters to your every need with the latest active USB products, then you ought to check out Super Talent’s new services.