‘Don’t care for netbook market,’ AMD says

Different press sources have been saying different things, but AMD has made it clear that the company has no intention to produce a low-power processor that can be quite handy in the booming netbook market

AMD states that it prefers to look to machines like the MacBook Air for inspiration instead of griping the field already dominated by tiny PCs like Asus’s Eee PC line-up that has been powered by Intel Atom chips.

AMD’s CEO, Dirk Meyer says: “We are thinking about PC form factors and somewhat ignoring the netbook phenomenon right now.

Meyer’s colleague Bahr Mahony, who is a laptop-specialist, says: “A fairly large number of people are not contended with the experience they have on these mininotebook platforms.”

The recent reports about unsatisfied customers returning netbooks in a large numbers explain about the need to plan ahead and target the market for machines that have appealing prices with a decent level of computing power.

The MacBook Air is a nice example in this connection, as it relied on integrated Intel graphics at first iteration, whereas in the second a significantly powerful Nvidia powerful option was introduced to better serve Apple’s customers.

But, instead of building such boutique-style computers housing new AMD chips, sellers like to have a non-Intel route to target the middle ground at a price quite comparable to the pricy of the netbooks.

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