Online catch-up services didn’t affect the traditional broadcast audience immensely, a survey report suggests.


A survey conducted by TV marketing body Thinkbox suggests that the surge of online catch-up services didn’t affect the traditional broadcast audience immensely.


The survey report concludes that besides broadband TV services, the traditional broadcast services are also growing with the same pace.

A spokesperson for Thinkbox said, “Broadcast as well as online TV platforms are growing at the same time; their growth greatly depends how they fulfill the needs for their viewers and they can also help to promote each other.”


Because of their on-demand nature many broadband TV services like the iPlayer, 4oD,, Demand Five and the Sky Player are gaining popularity these days and many advertisers are trying to convert this popularity into profits.
The survey revealed that in UK, viewers spent an average 3.77 hours a day watching broadcast TV during the first six months of the year. This shows an increase of almost two percent in the five-year average for the same period.

It was also noticed that during the first half of the year there was six percent increase in TV ads viewership compared to the same period last year.

Related Post

  1. Report: Google Android to grow 900% in 2009
  2. Humabio Projects: an easy way to catch terrorists
  3. Apple planning for a large screen iPod touch, TechCrunch report says
  4. New iPhone needed a little more time in oven as users are still in catch-22 even after a week
  5. Nokia Comes with Music services and Nokia Music Stores will provide Warner Music Content

It might be interesting

Dell announces Mini 10v Netbook arrival

Well, if you are one that have been waiting for it for quite sometime, now it’s time to you to be pleased, as the time of Dell’s Mini 10v netbook arrival is near and you can buy it from their website too.

Motorola H720 – A Review

Motorola H720 is a Bluetooth headset, which carries the flip boom design of H17, H15 and H710.It’s a black plastic body while the buttons and the boom mike are shiny silver in appearance.

Apple started deleting old apps from the App Store

Apple has started to remove from the App Store applications that have not been updated for a long time. Developers began to receive notifications to this effect.

CNN/YouTube Climate Debate Channel to address your issues

Now you can watch your leaders answer not only on TV channel but also live watch the Answer your questions on your computer internet in way of CNN/YouTube climate Debate.